While water exists in the waxy crude oil, gelling process of this non⁃Newtonian oil⁃water two⁃phase system not only has the properties of waxy crude oil but also its own specific characteristic as decrease of temperature. Both the gelling temperature limit and change rule of gelling strength in W/O waxy crude oil emulsion system under different emulsified water fractions, were investigated by rheological measurement. The results indicate that the characteristic gelling temperature and the strength of the gels increase with the increasing of emulsified water fraction, when the temperature decreasing at a certain rate; the gelling temperature in W/O waxy crude oil emulsion system of any given emulsified water fraction rises with the increasing of cooling rate, while the gelling strength decreased with the cooling rate rising under the constant pressure. The research results of the effect of emulsified water on the gelling characteristic for waxy crude oil at cooling process provides necessary support for the development and application of flow technology for multiphase transportation.